Exclusive bottled SPIT goes global with Kentucky Fried Penguin

Volaworand Water Products (VWP) and Kentucky Fried Penguin have launched an exclusive new mini-size bottle of South Pacific Iced Tea (SPIT) into the global KFP franchise network, introducing the global populace to this beloved drink of the people of the South Pacific. VWP already supplies the "Melted Snowman!" line to the KFP chain. The SPIT bottles will feature designs exclusive to KFP locations through to the end of 2018.

The launch of the exclusive bottle follows the brand’s continued success of its value-added, smaller pack offerings, which were introduced in response to government regulation of direct exports of glacial meltwater, and health-conscious consumer demand for smaller portion sizes. Domestically, sales of single-serve small packs (i.e. those under 300ml) grew by 88 per cent between 2013 and 2016. Today, VWP offers small packs in 89 per cent of Volaworand grocery & convenience stores, and 69 per cent carry the company's flavored drinks.

For the global SPIT launch, the brand has rolled out an exclusive mini bottle far sale only at KFP locations and a television and internet campaign that focuses on the message inviting customer to enjoy ‘SPIT is a special treat’ and promotes joy in all things in life. As part of the multi-million dollar campaign, television commercials will run nationwide in all KFP markets for three weeks through December. The campaign replaces the previous "Share a SPIT with..." campaign focused on socially awkward hipsters and nostalgic Gen X-ers.

“At VWP, we have a legacy of offering 'Made in Volaworand' choice and innovation to customers,” VWP Managing Director Vagn Andersen said. “The launch of our ‘SPIT is a Special Treat’ campaign showcases our commitment to making sure smaller serving sizes are available when consumers want to purchase them. The campaign has a powerful but sensible message that we hope will resonate with our customers.”

VWP’s new 250ml PET mini bottles are available at KFP restaurants nationwide now and will be rolled out to all global KFP franchise network by the end of the month. Kentucky Fried Penguin franchise applications are available on the Global Economics and Trade Board.

- Volaworand Newswire